Mount Sunapee Ski Resort
Sprucing a local mountain to resort status – maximizing acquisition potential.
Sector
Lifestyle
Services
Brand Guidelines
Campaign Development
Digital Collateral
Logo
Marketing Collateral
Signage & Wayfinding
Tagline
Visual System
Brand Strategy
The Story
Celebrating its 70th anniversary as a premier New Hampshire ski resort, the friends & family of Mount Sunapee partnered with Proportion to develop the next chapter in the mountain’s brand history. After our formal induction into the “We are Sunapee” family, our focus was to remain relevant, fresh, and connected to future generations, while always honoring the legacy it has built.
paying homage to a local icon
Sunapee, which comes from the Algonquin word for “Goose Lake”, carries a lasting heritage in its regional significance. Couple this with the Mountain’s proximity to the largest population of New England families, the overall brand strategy was clear.
soaring upward with movement and energy
The brand had to boldly represent the uplifting memories made at Mount Sunapee. The goose had to take flight.
Choose your Own Adventure
After a bluebird day skiing the slopes, aprés you...
