The new face of the alcohol industry
Superstition Meadery originally used a Minoan bull head logo to depict their brand. Yet that classic form carries its own history. The refreshed logo evolves this form to one that is uniquely Superstition, with legibility at all sizes across media. The icon generates further interest with a tulip glass negative space, and subtle distressing hints toward craft and history. In foreseeing the sophistication of an emerging industry, a considered mark elevates the company’s brand to the level of their product – which includes 4 of the top 5 rated meads in the world.
Along with developing the Superstition brand, we work with the award winning meadery to design the labels for their high-end product lines, which include four of the top five rated meads in the world.