Yamba Market

Worldy inspiration woven together with local culture.

Sector

Retail

Services

Brand Strategy

Visual System

Packaging

Apparel & Uniforms

Interior Design

Concept Direction

Art, Murals, Graphics

Merchandising

Signage & Wayfinding

Brand Guidelines

Digital Collateral

FF&E and Staging

Logo

Marketing Collateral

The Story

Blending the vibrancy of an international marketplace with the urban grit of Central Square, YAMBA breaks from the ubiquitous ‘clean and green’ aesthetic to provide a rooted experience for the first black owned and operated recreational dispensary in  Cambridge, MA.

WORLDLY, ROOTED, INSPIRED

The visual identity for YAMBA (a West African colloquial term for cannabis) is inspired by both the urban textures of the square, mudcloth textiles, and natural botanicals.

An Installation of inspiration

The lounge area features an installation of vivid, hand-woven plateau baskets from Indego Africa, an organization working to empower African women, youth, and refugees.

Handwoven plateau baskets made by artisans in Rwanda.

BranD Thinking at the intersection of Form and Function

A large rolling shutter at the online order counter acts as a functional pass-through from the vault, while referencing the storefronts of the street.

craft and connection throughout

The custom-designed sales counter is a powerful focal piece of the retail space, featuring angled cuts that mimic the geometries of the identity system.