About | Proportion Design
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Defining the built environment, lifestyle experiences & craft consumer products.

Proportion is a Boston-based, boutique branding agency that specializes in bridging the gap between creative ideation and commercial realization to produce solutions that both differentiate and connect.

All of our solutions are unique as necessitated by the project, and all exhibit an elegance and differentiation that ensures leadership positioning, stakeholder connection, and sustainable brand growth for our partners.

Our work spans Hotels, Restaurants, Retail, Multifamily, Apparel, Outdoor, Sport, Craft Food & Beverage.

Our Services:
– Targets Analysis
– Market Positioning
– Value Proposition
– Naming
– Logo
– Messaging
– Campaigns
– Merchandising
– Environmental

We don’t have clients. We have Partners.

Here are a few of the partners we’ve been fortunate enough to work with:

Hilton Hotels
Godfrey Hotel
Pyramid Hotel Group
COJE Management Group
The Briar Group
The Farmhouse Group
John Nagle Co.
All Souls Tortilleria
Vermont Bean Crafters
Burton Snowboards
Mount Sunapee
Triple Peaks LLC
Ski The East
Superstition Meadery
Moonlight Meadery
Melovino Meadery
American Mead Makers Association
The Davis Companies
Spot On Ventures
C Talanian Realty
United Group of Companies
Studio Troika
Nichols Construction
7AC Technologies
Healthworks Group
Evergreen Family Health
Future In Sight
Generation Citizen
Strong Women Strong Girls
Fenway Alliance


As a boutique branding firm, all our projects are principal-led. Our careers have long been immersed in the conceptualization and creative design & development of products, services, and brands for organizations across a broad spectrum of commercial ventures. If you work with us, you’d be working with these fellas:

Blake Goodwin

Founder. President.

Paul Reiss

Founder. Creative Director.

Jeff Price

Partner. Creative Director.

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