About | Proportion Design
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Proportion is a Boston-based, boutique agency that specializes in making the creatively conceptual commercially viable.

All of our brand solutions are unique, and all exhibit an elegance that ensures leadership positioning, stakeholder connection, and sustainable growth.

Our work spans Hospitality, Residential, Retail, Commercial, Outdoor/Sport, Apparel/Product, Food/Beverage & Corporate Identity.

Our Brand Services:
– Discovery
– Positioning Analysis
– Audience Analysis
– Mission & Value Prop
– Brand Personality
– Naming
– Visual Identity
– Primary Messaging
– Styling & Guidelines
– Core Collateral
– Campaigns
– Merchandising
– Environmental


As a boutique branding firm, all our projects are principal-led. Our careers have long been immersed in the conceptualization and creative design & development of products, services, and brands for organizations across a broad spectrum of commercial ventures.

If you work with us, you’d be working with these fellas:

Blake Goodwin

Founder. President.

Paul Reiss

Founder. Creative Director.


Fill out the form, and we'll send you a download link for the branding workbook.

What you do from there, is up to you!

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