All Souls Tortilleria Branding & Packaging Design | Proportion Design

Vermont-Made Organic Corn Tortilla Company Branding

A true tortilla is nothing more than whole corn that is steeped in water with lime, stone ground, and cooked over fire. Just like All Souls Tortilleria‘s process and product, the guiding principle at the forefront of their brand is “Simple is beautiful.” The layered identity design melds rustic warmth with modern simplicity to appeal to a contemporary audience – and overall represents their mission & vision: to always keep room for one more at the table.

We built upon this timeless brand identity in designing a suite of product packaging, printed merchandising collateral, and promotional campaign concepts.

Select Photography: Tim Fuller

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