A true tortilla is nothing more than whole corn steeped in water with lime, stone ground, and cooked over fire. Just like All Souls Tortilleria‘s process and product, the guiding principle at the forefront of the brand was “Simple is beautiful.” The layered identity melds rustic warmth with modern simplicity to appeal to a contemporary audience.
Collaboratively, we worked hand-in-hand with the All Souls team to ensure the identity is representative of their mission and vision; to always keep room for one more at the table.
We were responsible for full identity and brand development for the tortilleria; along with print collateral, packaging, and promotional concepts. Oh, and taste testing – quality control can nourish the soul.
Select Photography: Tim Fuller