Ascend Cannabis

Positioning a national Cannabis brand with an ‘accesspirational’ identity – excellence within reach.

Sector

Retail

Services

Brand Guidelines

Logo

Visual System

Brand Strategy

The Story

The concept behind the Ascend brand was to create a cannabis brand that is ‘accesspirational’. What is accesspirational? It’s both accessible and aspirational – an attainable desire or excellence within reach. Our goal was to bring cannabis into the mainstream of retail by providing a hospitality driven cannabis experience. Ascend Wellness - For Everyone Only.

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The logo walks the line between mainstream and premium with an angular, dynamic icon moving upward while remaining grounded. The airy abstract, leaf representation provides a contrast to the bold, heavy logos in the market and overall leans aspirational. This aspirational feel is balanced by a vibrant color palette and simple sans-serif typography.