Positioning a national Cannabis brand with an ‘accesspirational’ identity – excellence within reach.
Ascend Wellness cannabis branding
The strategy behind the Ascend brand was to create a cannanis brand that is ‘accesspirational’. What is accesspirational? It’s both accessible aspirational – an attainable desire or excellence within reach. Our goal overall was to bring cannabis into the mainstream of retail by providing a hospitality driven cannabis experience.
The logo walks the line between mainstream and premium with an angular, dynamic icon moving upward while remaining grounded. The airy abstract, leaf representation provides a contrast to the bold, heavy logos in the market and overall leans aspirational. This aspirational feel is balanced by a vibrant color palette and simple sans-serif typography.
Ascend Wellness. For Everyone Only.
Lifestyle & Consumer:
Alcohol & Cannabis
Wellness doesn’t have to mean peaceful serenity, muted colors, and subdued graphics. To us, wellness means a balance of activity and rest – of both mind and body.