MOUNTAINTOPS TO SHORELINES
What does a sustainable outdoor company represent to you? One of many questions explored through our creative strategy and brand development process for Eastward – an outdoor lifestyle brand offering sustainably made goods inspired by the history of Eastern North America and the everchanging weather patterns through all four seasons.
The brand is born from the outdoor pioneers of Ski the East and rooted in Vermont, a pioneer state of green environmental and sustainable practices. With a custom men’s apparel capsule collection, Eastward is branching out to Canada, the Atlantic, the Appalachians, and the Carribean with their focused environmental accountability and social and ethical transparency brand mission. From the ground up, the Eastward team is working with fair trade certified factories and U.S. based manufacturers.
Visit Eastward, as they grow the outdoor community in the East Coast and beyond – ethically and sustainably.
Ian Wilson, Eastward, Mercedes Mehling