HTR Resorts
Capitalizing on the rise in outdoor travel with a collection of campgrounds repositioned under a strong brand.
Sector
Hospitality
Services
Apparel & Uniforms
Art, Murals, Graphics
Brand Guidelines
Campaign Development
Core Collateral
Digital Collateral
FF&E and Staging
Interior Design
Logo
Marketing Collateral
Messaging & Copy
Merchandising
Packaging
Signage & Wayfinding
Visual System
Website
Brand Strategy
The Story
In wake of the global pandemic, many turned their eyes toward the great outdoors and hit the road, yearning for fresh air and a sense of freedom.
Recognizing the potential, HTR acquired nine under-performing campgrounds in prime locations across the country, and partnered with Proportion to strategically revive and reposition each property under a unified brand.
A FLEXIBLE SYSTEM ROOTED IN THE SPIRIT OF THE OUTDOORS
The identity and environmental design process included site-specific palettes and touch-points that feel authentic to the unique locations while remaining cohesive with the overall brand.
BRAND IMPACT FOR THE BOTTOM LINE
Through the use of creativity, curation, and thoughtful design, extensive value was added to each site without significant additional cost.
A thoughtful paint application can revive and energize a space, while in turn, act as intuitive wayfinding.
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Choose your Own Adventure
After a long weekend glamping, nature is still calling you to...
