Mariel
An artful blend of lush decadence and decayed elegance – earning Eater’s Restaurant Design of the Year.
Sector
Hospitality
Services
Brand Guidelines
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
The Story
Inspired by the beauty, culture and cuisine of Havana, the Mariel brand offers a throwback to the hospitality and service of an earlier time.
The restaurant’s faded beauty and decayed elegance, coupled with bright artful touches creates an immersive and energetic dining experience.
Curated cocktails with Caribbean flare
Culture and charisma of Havana nightlife with lived-in glamour accentuated by lush greenery, eye-catching light fixtures, and vibrant drinks.
A multifaceted experience developed upon a storied past
The identity is layered upon the remnants of the conceptual ‘Commonwealth Union Banking Association’ (C.U.B.A.) to portray a narrative of prosperity followed by ruin and subsequent revival.
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Choose your Own Adventure
After your romantic night in Cuba your heart is racing for more adventure.
