Mariel Restaurant Brand Identity
Inspired by the beauty, culture and cuisine of Havana, the Mariel brand offers a throwback to the hospitality and service of an earlier time. The restaurant’s faded beauty and decayed elegance, coupled with bright artful touches creates an immersive and energetic dining experience.
We had the pleasure to collaborate once again with the COJE Management Group, to develop the multifaceted Mariel identity. Located within a former bank, Mariel represents a moment in Cuba’s past when ‘time stood still.’ The identity is layered upon the remnants of the conceptual ‘Commonwealth Union Banking Association’ to portray a narrative of prosperity followed by ruin and subsequent revival.