Mariel
An artful blend of lush decadence and decayed elegance – earning Eater’s Restaurant Design of the Year.
Sector
Hospitality
Services
Brand Guidelines
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef43736fc4f2fc7ef92b45_Mariel%20Branding_Food%20Menu_Proprotion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac53b7d57d12ac047456_Mariel%20Branding_signage2_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3abfee818b85fc5980fca_Mariel%20Branding_Postcard01_Proportion-min.jpg)
The Story
Inspired by the beauty, culture and cuisine of Havana, the Mariel brand offers a throwback to the hospitality and service of an earlier time.
The restaurant’s faded beauty and decayed elegance, coupled with bright artful touches creates an immersive and energetic dining experience.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3abc16505533f210d54f9_Mariel%20Branding_Menu01_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac250ac3ab5603ae4604_Mariel%20Branding_Menu02_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac2b8c6ce0df31503fbe_Mariel%20Branding_Postcard02_Proportion-min.jpg)
Curated cocktails with Caribbean flare
Culture and charisma of Havana nightlife with lived-in glamour accentuated by lush greenery, eye-catching light fixtures, and vibrant drinks.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac35b5d4a7ab2df63f08_Mariel%20Branding_Postcard03_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac61e57ae25de52e3c6a_Mariel%20Branding_Food%20Menu_Proprotion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac6f96f80e2469a637b4_Mariel%20Branding_Menu03_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac776e44205651baf274_Mariel%20Branding_Postcard04_Proportion-min.jpg)
A multifaceted experience developed upon a storied past
The identity is layered upon the remnants of the conceptual ‘Commonwealth Union Banking Association’ (C.U.B.A.) to portray a narrative of prosperity followed by ruin and subsequent revival.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac81ec9e8506576a6899_Mariel%20Branding_Interior02_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac89cacf44d7b7f74cdc_Mariel%20Branding_Cocktail_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3ac934e39c3bc778a50fd_Mariel%20Branding_Menu04_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3aca26505533f210de991_Mariel%20Branding_Matchbook_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3acafa814e86760ddfd31_Mariel%20Branding_Menu05_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3acb7627d2681b97a30a6_Mariel%20Branding_Matchbook02_Proportion-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3acc2546021be618d2c1f_Mariel%20Branding_Business%20Card02_Proportion-min.jpg)
credits
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Choose your Own Adventure
After your romantic night in Cuba your heart is racing for more adventure.