Meco Hotel
Blending architecture, identity, and a touch of quirkiness to bring modern accessibility to Boston’s first pod hotel.
Sector
Hospitality
Services
Brand Strategy
Positioning & Personality
Logo
Messaging & Copy
Visual System
Core Collateral
Signage & Wayfinding
The Story
Meco, Boston’s first pod hotel set out to create an affordable hotel option in the heart of the city without sacrificing style. Its soft, welcoming color palette and thoughtfully designed pods create a sense of inviting comfort, while the name Meco, short for Me and Company, celebrates community and connection.
The identity is rounded out with quirky illustrations that create a sense of playful ease for the new way of travel.
COHESION ACROSS TOUCHPOINTS
The identity responded to the bold features of the facade and unique character of the pods designed by Merge Architects.
Graphic elements relate to the interplay between curves and lines within architecture.
credits
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Choose your Own Adventure
During your short stay, you meet new travel buddies who want to embark on a new adventure. What's next?
