CONSTRUCTION BRANDING BUILT ON A SOLID FOUNDATION
Nichols Construction has developed a diverse commercial portfolio in central Maine on a reputation of quality & strong relationships. Looking to grow their business within coastal Maine’s high-end residential market, Nichols Construction approached Proportion to rebrand its operation. The overall solution is a bold composition that elegantly transitions segments, careful to not alienate either side of the operation: a strong commercial presence is accompanied by a clean professionalism necessary of the residential channel. Overall the new brand operates efficiently as Nichols utilizes their emerging residential segment as a key component in their continued growth as one of central Maine’s leading construction firms.