Rackk & Ruin
Artfully forging a heightened brand aesthetic.
Sector
Retail
Services
Brand Guidelines
Logo
Visual System
Brand Strategy
The Story
Rackk & Ruin is a jewelry design and vintage apparel studio founded in Burlington, Vermont by designer Molly Conant. Her jewelry features mixed metals and a vintage flair. The unique line maintains timeless relevance with the ever-changing character from each living finish. Proportion worked strategically with Molly to evolve the Rackk & Ruin brand, now defined by elevated craft, rooted in history.
Defining a brand ethos.
Considerations in color palette, typography, and textures help carry the brand’s attitude and ethos: Inspiration from the past, designed with stories for the future.
credits
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Choose your Own Adventure
After acquiring some hand-crafted earrings, you coordinate them with...
