Rackk & Ruin
Artfully forging a heightened brand aesthetic.
Sector
Retail
Services
Brand Guidelines
Logo
Visual System
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a0b8840615d308e6d614_Rackk%2BRuin%20Branding-Logo-Proportion.jpg)
The Story
Rackk & Ruin is a jewelry design and vintage apparel studio founded in Burlington, Vermont by designer Molly Conant. Her jewelry features mixed metals and a vintage flair. The unique line maintains timeless relevance with the ever-changing character from each living finish. Proportion worked strategically with Molly to evolve the Rackk & Ruin brand, now defined by elevated craft, rooted in history.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a103e1343985c189be7c_Rackk%2BRuin%20Branding-bg7.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a10f5863a791395a5346_Rackk%2BRuin%20Branding-Earring-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a12f3233b63386773505_Rackk%2BRuin%20Branding-TShirts-Proportion.jpg)
Defining a brand ethos.
Considerations in color palette, typography, and textures help carry the brand’s attitude and ethos: Inspiration from the past, designed with stories for the future.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a13aa81a725dad660c45_Rackk%2BRuin%20Branding-Stationery-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a14dce2c745a3eb421d9_Rackk%2BRuin%20Branding-Logo2-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a15e2b90d2cc28f93dfd_Rackk%2BRuin%20Branding-Necklace-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1633ae20858614bfb9d_Rackk%2BRuin%20Branding-Baggie-Proportion%20copy.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a16f2b90d2cc28f94225_Rackk%2BRuin%20Branding-Wordmark-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a182df374f75840ccfa9_Rackk%2BRuin%20Branding-Business%20Cards-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1884e3dc04a8d022266_Rackk%2BRuin%20Branding-Bracelet-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a19f3083daaadc34e26b_Rackk%2BRuin%20Branding-Skirt-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1ab54e650f649125c6c_Rackk%2BRuin%20Branding-Earrings2-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1bb7e11b6f1e8d1b45f_Rackk%2BRuin%20Branding-Postcard-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1c4e317bfdc5e0dd01a_Rackk%2BRuin%20Branding-Wordmark2-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1d0b751e5a75d9d9634_Rackk%2BRuin%20Branding-Illustration-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1dfb093ee92a7903a16_Rackk%2BRuin%20Branding-Mobile-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1e57612e9d096792bf5_Rackk%2BRuin%20Branding-Skirt2-Proportion.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a1f0c6482006a2ceedfa_Rackk%2BRuin%20Branding-bg6.jpg)
credits
No items found.
Choose your Own Adventure
After acquiring some hand-crafted earrings, you coordinate them with...