Creating a new segment for premium cleats that respect the beautiful game.
UnoZero Football (Soccer) Branding
UnoZero is a premium soccer lifestyle brand elevated from the neon-cleat-wearing masses. With a name inspired by a number worn by the all-time greats, UnoZero is geared toward the sophisticated soccer player who values quality, style, and craftsmanship. This brand embodies one simple mission – HONOR SOCCER GREATNESS.
Through highlighting the craft and skill incorporated into the assembly of each handmade pair of Italian football cleats, the UnoZero logo and identity pay homage to the game and the tradition behind it.
THE BEAUTIFUL GAME NOW HAS A BRAND TO MATCH.
Services
Brand Strategy
Positioning
Logo
Visual System
Messaging & Copy
Core Collateral
Packaging
Segment
Lifestyle & Consumer:
Sport
