International style at home
Zero Athens Branding
A professor once said that it’s your clients who make the work. This could not be more true with regard to our work with Transom in developing their Zero Athens brand. Their vision for the overall building – notably its defining footprint & exterior facade – laid the groundwork for us to create a differentiated & notably contemporary identity. Located in the heart of South Boston, Zero Athens offers residents a warm, yet modern, living experience. The building and its new identity take cues from international aesthetics in the incorporation of rich textures and clean, bold forms.
The identity serves to distinguish Zero Athens from other residential properties in Boston by focusing on its distinct form and massing. The primary shape of the logo is a simplified abstraction of the building’s unique footprint, highlighting the modular stepping of it’s north facade. Conceived with reference to the flexibility of the building’s configuration within a narrow triangular plot, the logo can be pulled apart and re-arranged to create new iterations for any given application. The overall impact of the visual identity is meant to strike a balance between form and function – a lasting bold expression of craft and consideration.