by proportion | Aug 18, 2023
Raising the bar for cannabis culture in Massachusetts. Yamba Market Branding & Interior Design As the first fully black owned and operated recreational dispensary in Cambridge MA, Yamba Market’s mission is to authentically build a socially restorative and...
by Andrea Cincotta | Apr 21, 2023
A spring classic celebrating cycling, community, and charity. And mud. Rasputitsa Gravel Race Brand Identity Rasputitsa is Russian for “mud season” – when roads become difficult to traverse. The annual event is an exuberant 100 kilometer,...
by proportion | Sep 28, 2021
Establishing a lasting identity for advocacy and preservation of a much beloved natural resource. Friends of the Fells Brand Refresh The Middlesex Fells Reservation, locally known as the Fells, is a Massachusetts state park covering more than 2,200 acres just north of...
by proportion | Nov 30, 2019
Positioning a national Cannabis brand with an ‘accesspirational’ identity – excellence within reach. Ascend Wellness cannabis branding The strategy behind the Ascend brand was to create a cannanis brand that is ‘accesspirational’. What is...
by Andrea Cincotta | Oct 31, 2019
A ‘go-to-market’ family farm brand that celebrates its schoolhouse roots. Schoolhouse Farms Branding Dwight Eisenhower once said, “Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from the cornfield.” In spite of this...