by proportion | Sep 28, 2021
Establishing a lasting identity for advocacy and preservation of a much beloved natural resource. Friends of the Fells Brand Refresh The Middlesex Fells Reservation, locally known as the Fells, is a Massachusetts state park covering more than 2,200 acres just north of...
by proportion | Nov 30, 2019
Positioning a national Cannabis brand with an ‘accesspirational’ identity – excellence within reach. Ascend Wellness cannabis branding The strategy behind the Ascend brand was to create a cannanis brand that is ‘accesspirational’. What is...
by Andrea Cincotta | Oct 31, 2019
A ‘go-to-market’ family farm brand that celebrates its schoolhouse roots. Schoolhouse Farms Branding Dwight Eisenhower once said, “Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from the cornfield.” In spite of this...
by Andrea Cincotta | Jul 29, 2019
Artfully forging a heightened brand aesthetic. Rackk & Ruin Jewelry and Vintage Brand Identity Rackk & Ruin is a jewelry design and vintage apparel studio founded in Burlington, Vermont by designer Molly Conant. Her jewelry features mixed metals and a vintage...
by Andrea Cincotta | May 6, 2019
Creating a new segment for premium cleats that respect the beautiful game. UnoZero Football (Soccer) Branding UnoZero is a premium soccer lifestyle brand elevated from the neon-cleat-wearing masses. With a name inspired by a number worn by the all-time greats, UnoZero...
