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Rasputitsa

Rasputitsa

A spring classic celebrating cycling, community, and charity. And mud.   Rasputitsa Gravel Race Brand Identity Rasputitsa is Russian for “mud season” – when roads become difficult to traverse. The annual event is an exuberant 100 kilometer,...
Friends of the Fells

Friends of the Fells

Establishing a lasting identity for advocacy and preservation of a much beloved natural resource. Friends of the Fells Brand Refresh The Middlesex Fells Reservation, locally known as the Fells, is a Massachusetts state park covering more than 2,200 acres just north of...
UnoZero

UnoZero

Creating a new segment for premium cleats that respects the beautiful game. UnoZero Football (Soccer) Branding UnoZero is a premium soccer lifestyle brand elevated from the neon-cleat-wearing masses. With a name inspired by a number worn by the all-time...
Eastward

Eastward

Branding the east coast ethos, from the Atlantic to the Appalachian Mountains, Newfoundland to Florida. Eastward. A sustainable, fair trade lifestyle brand from Ski the East. What does a sustainable outdoor company represent to you? One of many questions explored...
Mount Sunapee Ski Resort

Mount Sunapee Ski Resort

Sprucing a local mountain to resort status – maximizing acquisition potential.   Mount Sunapee Brand Refresh Celebrating its 70th anniversary as a premier New Hampshire ski resort, the friends & family of Mount Sunapee partnered with Proportion to develop...

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