1330 Boylston
Quiet confidence in Boston’s most energetic neighborhood.
Sector
Residential
Services
Art, Murals, Graphics
Brand Guidelines
Campaign Development
Digital Collateral
Logo
Marketing Collateral
Signage & Wayfinding
Tagline
Brand Strategy
The Story
We worked with Samuels & Associates to reposition and rebrand one of their preeminent properties. In the heart of Boston’s vibrant Fenway neighborhood, 1330 provides a comfortable refuge from the bustle of the city. The refined identity presents a quiet confidence for a highly-educated clientele.
The identity centers around crafted 1330 letterforms, clean typography and a warm, natural color palette. Overall, it’s a sophisticated brand that walks a line between upscale and approachable.
Choose your Own Adventure
Heading out of your lovely apartment, you...