Quiet confidence in Boston’s most energetic neighborhood.
1330 Boylston Branding
We worked with Samuels & Associates to reposition and rebrand one of their preeminent properties. In the heart of Boston’s vibrant Fenway neighborhood, 1330 provides a comfortable refuge from the bustle of the city. The refined identity presents a quiet confidence for a highly-educated clientele.
The identity centers around crafted 1330 letterforms, clean typography and a warm, natural color palette. Overall, it’s a sophisticated brand that walks a line between upscale and approachable.