Channeling a Verdant Neighborhood Experience
Arcadian Hotel Branding
In his 1841 book, A Treatise on the Theory and Practice of Landscape Gardening, Andrew Jackson Downing stated:
“The whole of this neighborhood of Brookline is a kind of landscape garden, and there is nothing in America of the sort, so inexpressibly charming as the lanes which lead from one cottage, or villa, to another…with tempting vistas and glimpses under the pendent boughs, give it quite an Arcadian air of rural freedom and enjoyment.”
Though the cottages have shifted to brownstones, Brookline’s bucolic roots remain. The Arcadian Hotel brand celebrates the greenery of this urban exclave – the village that refused to be annexed by Boston. The identity builds from a verdant color palette with historical roots, implemented in bold blocking and airy layouts. The simple, yet sophisticated, monogram carries with it a subtle sense of heritage and timeless charm to create a uniquely Brookline aesthetic.