Studio Allston
From Tripadvisor’s worst to #8 hotel in Boston within a year.
Sector
Hospitality
Services
Art, Murals, Graphics
Brand Guidelines
Digital Collateral
Logo
Marketing Collateral
Merchandising
Naming
Signage & Wayfinding
Visual System
Website
Core Collateral
Brand Strategy
The Story
Proportion worked with Spot on Ventures along with The Davis Companies to help turn a tired hotel at the bottom of the TripAdvisor rankings into Studio Allston Hotel, a boutique, art-forward hospitality experience that embodies the creative spirit of Boston’s off-beat Allston neighborhood.
exploration & experimentation
We initially conceptualized three brand strategies each with different names and programmatic options – the structured gallery, the chaotic workshop, and the institute, a place for creative exploration and experimentation.
embracing the chaos of the Creative process
The institute direction was pushed forward with the name “Studio Allston Hotel” and tagline, “Stay Outside the Frame” which speaks to both the hotel’s proximity to Boston’s city center, and acts as the mission and overall charge for the project.
credits
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