Embarc Architects
Establishing a confident architectural identity with a solid foundation for growth.
Sector
Professional Services
Services
Brand Guidelines
Digital Collateral
Logo
Marketing Collateral
Visual System
Website
Brand Strategy
The Story
Founded in 2011, Embarc has since become a prominent voice in Boston’s architectural landscape. Their pragmatic and collaborative approach to projects have helped them grow and increase their visibility around the region.
a strong base from which to build into the future
We worked with Founder Dartagnan Brown and Embarc team members to establish a brand strategy centered around the newly established mission “Confidence to begin, Maturity to Maneuver, and Diligence to Execute.”
WELL CONSIDERED, NOT OVER DESIGNED
The identity direction set forth was to establish an identity that lets projects shine, while still retaining a sense of self. This sense of self is conveyed through the use of a differentiated pop of color, one that stands out among architecture firms.
Friendly and approachable, confident and bold
The expressive typography strikes a balance between the the hard right angles of the E and the roundness of the C, creating an intriguing tension and rhythm.
Dartagnan Brown, Embarc Founder & CEO
HOLY HOTTTTTNESSS!!!! You really nailed it.
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