RODE Architects
Defining the architectural indie rockers.
Sector
Professional Services
Services
Brand Guidelines
Campaign Development
Logo
Marketing Collateral
Visual System
Website
Brand Strategy
The Story
We had the pleasure of working with Boston-based RODE Architects to solidify a brand position, and develop a digital presence that embodies their progressive and collaborative spirit.
The resulting “indie rock of architecture” identity is strong & stable – with sleek refinement, a dash of playfulness, a hint of premium performance, and a lot of creative character.
TAILORED MADE TYPOGRAPHY
Founded by Kevin Deabler and Eric Robinson, the name RODE comes from the first two letters of their last names and is pronounced Row-Dee. The identity centers around a custom R-O-D-E wordmark with elongated R and D forms to aid in the unique pronunciation.
DELIVERING STRIKING RESULTS
Accompanying the wordmark is a unique lightning bolt icon symbolizing RODE mission of creating the right conditions for lightening to strike through creative exploration and collaborative leadership.
CREATING A CONSISTENT FRAMEWORK
After defining key brand differentiators with RODE, we emphasized those through messaging, tone of voice, photography direction, and structure of their new website. These elements are carried through social media with a cohesive brand system.
Choose your Own Adventure
Now, feeling inspired to draw buildings for a living, you...
