Embarc Architects
Establishing a confident architectural identity with a solid foundation for growth.
Sector
Professional Services
Services
Brand Guidelines
Digital Collateral
Logo
Marketing Collateral
Visual System
Website
Brand Strategy
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The Story
Founded in 2011, Embarc has since become a prominent voice in Boston’s architectural landscape. Their pragmatic and collaborative approach to projects have helped them grow and increase their visibility around the region.
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![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a3c5a9aca96efed0f20a_3-Embarc-Architects-Branding-Interior-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a3c9563d90be896778e6_4-Embarc-Architects-Branding-ExteriorRendering-min.jpg)
a strong base from which to build into the future
We worked with Founder Dartagnan Brown and Embarc team members to establish a brand strategy centered around the newly established mission “Confidence to begin, Maturity to Maneuver, and Diligence to Execute.”
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![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a3e3af54aec68c6408e0_6-Embarc-Architects-Branding-booklet-cards-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a3e8e934d83c5a634e9e_7-Embarc-Architects-Branding-business_card_detail-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a3eb9b5140cae2f3cfef_8-Embarc-Architects-Branding-tote-min.jpg)
WELL CONSIDERED, NOT OVER DESIGNED
The identity direction set forth was to establish an identity that lets projects shine, while still retaining a sense of self. This sense of self is conveyed through the use of a differentiated pop of color, one that stands out among architecture firms.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a3f2cc0c4585c409d2cf_1-Embarc-Architects-Branding_Header-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a3fa178fc3210d2ca183_9-Embarc-Architects-Branding-Office-min.jpg)
Friendly and approachable, confident and bold
The expressive typography strikes a balance between the the hard right angles of the E and the roundness of the C, creating an intriguing tension and rhythm.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a45d57c54fa5e98091ce_10-Embarc-Architects-Branding-website-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a4636097fd31d632c7f1_11-Embarc-Architects-Branding-signage-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a465373aefb1516646f9_12-Embarc-Architects-Branding-business_card-min.jpg)
Dartagnan Brown, Embarc Founder & CEO
HOLY HOTTTTTNESSS!!!! You really nailed it.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a46b1b0206ffa831d867_13-Embarc-Architects-Branding-signage-min.jpg)
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