Embarc Architects

Establishing a confident architectural identity with a solid foundation for growth.

Sector

Professional Services

Services

Brand Guidelines

Digital Collateral

Logo

Marketing Collateral

Visual System

Website

Brand Strategy

The Story

Founded in 2011, Embarc has since become a prominent voice in Boston’s architectural landscape. Their pragmatic and collaborative approach to projects have helped them grow and increase their visibility around the region.

a strong base from which to build into the future

We worked with founder Dartagnan Brown and Embarc team members to establish a brand strategy centered around the newly established mission “Confidence to begin, Maturity to Maneuver, and Diligence to Execute.”

WELL CONSIDERED, NOT OVER DESIGNED

We developed a brand direction with an identity that lets projects shine while retaining a strong sense of self - most prominently conveyed through the use of a differentiated pop of color that stands out within the architecture industry.

Friendly and approachable, confident and bold

The expressive typography strikes a balance between the the hard right angles of the E and the roundness of the C, creating an intriguing tension and rhythm.