Friends of the Fells Branding - Proportion Design
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding
RODE Architects Branding

FRIENDS OF THE FELLS

Establishing a lasting identity for advocacy and preservation of a much beloved natural resource.

The Middlesex Fells Reservation, locally known as the Fells, is a Massachusetts state park covering more than 2,200 acres just north of Boston. The Friends of the Middlesex Fells Reservation is a non-profit dedicated to the protection and harmonious use of the Fells; promoting awareness, policies and programs to honor and preserve the urban forest reservation.

Proportion worked with the Executive Director and board members to establish a lasting identity that helps position the organization for increased recognition during a time of increased exploration of natural urban escapes.

The logo celebrates the ecological, historical and recreational resources of the fells. The double F icon not only creates a tree, but is also a representation of Wright’s Tower, a highly visible landmark of the reservation. Overall, the new identity establishes trust and appreciation for the Friends of the Fell’s dedication and stewardship of a much beloved natural resource while remaining approachable, and, well, friendly.

Hello Friend.

Be a good friend…

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