La Gallina
Bringing playful charm to a rustic Mediterranean restaurant.
Sector
Hospitality
Services
Apparel & Uniforms
Art, Murals, Graphics
Brand Guidelines
Campaign Development
Digital Collateral
Logo
Marketing Collateral
Merchandising
Packaging
Signage & Wayfinding
Visual System
Website
Brand Strategy
The Story
Inspired by the stories, colors, textures, and flavors of the Mediterranean coast, La Gallina provides a warm & welcoming setting for an elevated family-style restaurant experience. With influences from Portugal to Lebanon and beyond, the menu provides items such as grilled skewered meats, Spanish croquetas, pan-seared Grecian meatballs, and Moroccan stew.
A COMFORTABLE PLACE WHERE EVERYONE FEELS LIKE A REGULAR
Entering through the bright red doors, guests are transported from the Marketstreet Lynnfield streetscape to a space that is equal parts vibrant and cozy. Though the restaurant can seat up to 235 guests, it retains an intimate, convivial feel.
Rustic farmhouse motifs layered with vibrant pops of color
The interior design features exposed brick, rough-hewn beams, copper pots, blue tufted banquettes, and farmhouse dining chairs. An open kitchen is accentuated with a bright yellow pizza oven that dutifully produces delicious sourdough pizzas.
creating a unique and recognizable brand personality
The visual identity for La Gallina, Spanish for The Hen, centers around the restaurant’s namesake. The playful illustration peers backward, inviting folks to join her on her Mediterranean journey. When animated, the icon is infused with even more personality.
integrated authentic charm
The logo and primary typeface were hand-drawn to both reflect the ‘Hen-crafted’ brand character and carry the artisanal, rustic charm from the interiors into print and digital interactions.
infusing moments of playfulness to create a lasting impression
The meal is capped off with postcards that lightheartedly integrate the contemporary hen into classic oil paintings, documenting La Gallina’s journey around the Mediterranean.
credits
No items found.
Choose your Own Adventure
After shared plates with the family, it's your turn to pick the next dinner spot.
