Garage B

Rolling up the door to welcome community celebrations.

Sector

Retail

Services

Brand Guidelines

Logo

Marketing Collateral

Signage & Wayfinding

Visual System

Website

Brand Strategy

The Story

Nestled within The Speedway marketplace, Garage B is a former industrial garage turned event space, a blank canvas for community events, weddings, and family gatherings. The brand captures the vibrancy of celebration and community, while remaining rooted in its industrial past.

Bold and vibrant, joyful and welcoming

At the heart of the identity is a bold icon that takes cues from the structure and mobility of the large, floor-to-ceiling garage doors within the space.

A historic space for unique stories

Complimentary warm & cool color tones establish a playful personality, while ample negative space and clean layouts provides an openness for unique identities to be celebrated.