The Sporting Club
Raising the (sports) bar to championship levels.
Sector
Hospitality
Services
Brand Guidelines
Digital Collateral
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
The Story
Boston is littered with sports bars. From the sticky-floored dive bars, to the cookie-cutter taverns, it was in need of an elevated game-time experience.
The Sporting Club at Omni Boston at the Seaport is that sophisticated celebration of camaraderie, spirit, and culture that the City of Champions deserves.
rooted in the past, styled for the future.
The Sporting Club identity draws on elements from sports heritage and athletic clubs of old, elevated for contemporary tastes.
Stunning interiors, infused with storytelling.
Led by Jefferey Beers International, the interior design infuses brand elements throughout, right down to custom embossed leather punching bags.
credits
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Choose your Own Adventure
After taking in the gaming atmosphere...
