Creating space for unique stories to be celebrated
Garage B Branding
Nestled within The Speedway, an intimate outdoor marketplace, Garage B is a former industrial garage turned event space serving the greater Boston area. The large warehouse space serves as a blank canvas for community events, weddings, and family celebrations.
Working closely with the Garage B team, we crafted an identity that captures the vibrancy of celebration and community, while remaining rooted in its industrial past. At the heart of the identity is a bold icon that takes cues from the structure and mobility of the large, floor-to-ceiling garage doors within the space. A complimentary balance of warm & cool color tones establishes a playful personality, while ample negative space and clean layout provides an openness for unique identities to be celebrated.