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Creating space for unique stories to be celebrated

Garage B Logo

Garage B Branding

Nestled within The Speedway, an intimate outdoor marketplace, Garage B is a former industrial garage turned event space serving the greater Boston area. The large warehouse space serves as a blank canvas for community events, weddings, and family celebrations.

Working closely with the Garage B team, we crafted an identity that captures the vibrancy of celebration and community, while remaining rooted in its industrial past. At the heart of the identity is a bold icon that takes cues from the structure and mobility of the large, floor-to-ceiling garage doors within the space. A complimentary balance of warm & cool color tones establishes a playful personality, while ample negative space and clean layout provides an openness for unique identities to be celebrated.



Brand Strategy
Logo Design
Identity System
Website Design
Core Collateral


Built Environment


Photography Courtesy Of:
Adam Parshall
Seamless Photography

Garage B Posters
Garage B Signage
Garage B Signage
Garage B Signage
Garage B Interior
Garage B Signage
Garage B Business Cards
Garage B
Garage B
Arcadian Hotel Interior
Arcadian Hotel Door Hangers


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