Bringing mead out of the dark ages and into the moonlight.

Moonlight Meadery branding and label design

Moonlight is an award-winning producer of honey-wine and cider. With over 70 different meads, a quickly expanding line of hard ciders, and several emerging braggot beer offerings, Moonlight approached Proportion to create a unified branding platform for use across the company. We worked with them to create an iconic logo and cohesive identity system to help them to continue to grow alongside the mead industry as a whole.

On the heels of the Moonlight rebranding Proportion took the first steps in developing a hierarchical family of labels. A systematic implementation of several techniques in illustration & pattern, color, and print finishes, dependent upon product category, provided the framework for the design solution. Ultimately the system will be utilized to encompass and segment the 70+ wide spectrum of Moonlight products, in which both category and individual product are concurrently highlighted and integrated.

Product-specific type coloration and prominent foil illustration are the first techniques implemented in our solution for Moonlight’s family of products – and the design foundation for their Core line of mead. Black backgrounds are carried from previous labels for brand continuity. Illustration content is then fashioned to be synonymous with product name while also providing interest to each product and maintaining continuity across this segment of Moonlight product segmentation.