Elevating an Oyster Collective Brand while remaining true to its roots

Rising Tides Oyster Collective was started as a collaborative effort between John Nagle Co. and local oyster farmers as a way to provide stability to the local industry while ensuring a consistent level of quality, supply, and market presence.

The brand provides a new visual voice under the beautiful John Nagle Co. identity developed by Refinery 43. Steeped in nostalgia, yet elevating the idea of what it means to be “heritage,” the RTOC identity builds off of the history and people of Duxbury.

Rich photography and old maps provide a warm foundation balanced with contemporary typography and color – creating a tone that connects with farmers and consumers alike. By combining a mixture of styles and textures, it creates a visual harmony, showing that when we come together, we can achieve great things.

Rising tides lift all ships.