Ruka Restaurant
Boldly introducing Nikkei cuisine to a new market.
Sector
Bar & Restaurant
Services
Brand Guidelines
Digital Collateral
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
The Story
In Boston’s Godfrey Hotel, Ruka Restobar is a transformative Nikkei concept that celebrates a bold intersection of food & culture. Proportion worked with COJE, the group behind the region’s most creative culinary spots, and Bergmeyer Associates to realize the brand through positioning, identity, and an extensive menu program design
a confluence of cultures
Drawing a duality of inspiration from historical Peruvian & Japanese design, pattern and color, the Ruka brand embodies the convergence of traditions central to Nikkei cuisine.
engaging layers of art, color, typography, and pattern
The Ruka aesthetic overall rests upon a foundation of modern design form developed with complimentary street art elements for a solution that stands at the intersection of sophistication, opulence and grittiness.
A transportive menu of Worldly flavors
The comprehensive menu system includes a cocktail passport with custom watercolor icons depicting the unique libations and a wine menu map, organized by the elevation at which the grapes are grown.
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