RODE Architects
Defining the architectural indie rockers.
Sector
Professional Services
Services
Brand Guidelines
Campaign Development
Logo
Marketing Collateral
Visual System
Website
Brand Strategy
The Story
We had the pleasure of working with Boston-based RODE Architects to solidify a brand position that embodies their progressive and collaborative spirit. The resulting "indie rock of architecture" identity is strong & stable – with sleek refinement, a dash of playfulness, a hint of premium performance, and a lot of creative character.
Flexible, Formidable, and Adaptable.
Founded in 2006 by Kevin Deabler and Eric Robinson, the name RODE comes from the first two letters of their last names and is pronounced Row-Dee. The identity centers around a custom R-O-D-E wordmark with elongated R and D forms to aid in the unique pronunciation.
a symbol that sets us apart
Accompanying the wordmark is an electric blue lightning bolt. The icon symbolizes RODE’s commitment to creating the right conditions for lightening to strike through accessible confidence, creative exploration, and collaborative leadership.
Kevin Deabler, RODE Founder
Our brand needed to reflect the bold type of work we produce along with our flexible, collaborative approach to architecture. Proportion created an indie rock persona that clearly defines our unique position in the industry.
Choose your Own Adventure
Now, feeling inspired to draw buildings for a living, you...
