Ruka Restaurant
Boldly introducing Nikkei cuisine to a new market.
Sector
Hospitality
Services
Brand Guidelines
Digital Collateral
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd1d58673824c198dfed2_1-Ruka-Restaurant_Branding_Signage-min.jpg)
The Story
In Boston’s Godfrey Hotel, Ruka Restobar is a transformative Nikkei concept that celebrates a bold intersection of food & culture. Proportion worked with COJE, the group behind the region’s most creative culinary spots, and Bergmeyer Associates to realize the brand through positioning, identity, and an extensive menu program design
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd1e0d5ef004a77cec513_3-Ruka-Restaurant_Branding_menus-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd1e872ce7e560bc1830e_4-Ruka-Restaurant_Branding_interiors-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd1f99506b0a7ca4cc661_5-Ruka-Restaurant_Branding-Cocktailmenu-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd1ff2ce53267d5838865_6-Ruka-Restaurant_Branding-Cocktail-min.jpg)
a confluence of cultures
Drawing a duality of inspiration from historical Peruvian & Japanese design, pattern and color, the Ruka brand embodies the convergence of traditions central to Nikkei cuisine.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd2115fe42cc749bf72ab_7-Ruka-Restaurant_Branding-interior-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd21c32c505896b21ead0_8-Ruka-Restaurant_Branding-Dessertmenu-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd22fc29b3d01e26dc9d5_9-Ruka-Restaurant_Branding-uniform-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd238dd4d2c2e913a2b16_9-Ruka-Restaurant_Branding-sushi-min.jpg)
engaging layers of art, color, typography, and pattern
The Ruka aesthetic overall rests upon a foundation of modern design form developed with complimentary street art elements for a solution that stands at the intersection of sophistication, opulence and grittiness.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd24e9d405fc7f1d4fc86_7-Ruka-Restaurant_Branding-cocktailmenu-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd258abf9efb50559c70d_10-Ruka-Restaurant_Branding-cocktails-min.jpg)
A transportive menu of Worldly flavors
The comprehensive menu system includes a cocktail passport with custom watercolor icons depicting the unique libations and a wine menu map, organized by the elevation at which the grapes are grown.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd26ba47c6abb15149d4f_11-Ruka-Restaurant_Branding-cocktails-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd2754e643cd1e35a8e8d_12-Ruka-Restaurant_Branding-wine-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd28822a948d12a27f39d_14-Ruka-Restaurant_Branding-exterior-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd29136be104c9eeb7d43_13-Ruka-Restaurant_Branding-exterior-min.jpg)
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