The Speedway
Setting a new course for community along the Charles River
Sector
Hospitality
Services
Brand Strategy
Visual System
Campaign Development
Digital Collateral
Marketing Collateral
The Story
Developed in the 1890s along the Charles River in Brighton, The Charles River Speedway was originally a mile-long horse and bicycle racecourse.
Over 100 years later, The Speedway stables and administrative buildings have been revitalized by Architectural Heritage Foundation (AHF) and Bruner Cott Architects as a community marketplace featuring shops, bars, restaurants, and a Notch Brewing courtyard biergarten.
CARRYING THE TORCH
Steeped in nostalgia and historic character, the Speedway’s identity takes cues not just from a single point in time, but a rich chronicle of the past.
HISTORY DRIVEN FORWARD
Gritty halftone imagery honoring the Speedway’s heritage is layered with vibrant colors and clean typography.
Choose your Own Adventure
That's enough horsing around, it's time to...
