Yamba Boutique
A poetic transformation from police station to cannabis dispensary.
Apparel & Uniforms
Brand Guidelines
Concept Direction
Digital Collateral
FF&E and Staging
Interior Design
Logo
Marketing Collateral
Merchandising
Packaging
Signage & Wayfinding
Visual System
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452ae00f6aae80198f6747_1-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452ae4ae6933adb64f7e5d_2-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66462ebb18d5f4e47338af0c_3-Yamba-Boutique-Zippo.gif)
The Story
In 1864, a police station was built in the shadow of Harvard University, one of the most elite – and historically white – institutions in the country.
Over 150 years later, the location is home to a Yamba Boutique, a black woman owned cannabis dispensary celebrating an under-represented population.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/664629d2cbc5fe794e36edc0_4-Yamba-Boutique-v2-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/664629d5e192045b0506cfc0_5-Yamba-Boutique-v2-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452b2e20857e5175c40afa_6-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452b33be8aa1494575eda8_7-Yamba-Boutique-min.jpg)
INTERROGATION, INTERPRETATION AND INTEGRATION
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/664526d27575efb2a1ad27f3_1-Yamba-Boutique-Police-Badge.png)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/664526d8eeeb8489e25abba0_2-Yamba-Boutique-Sign-Detial.jpg)
Aged brass accents reference the badges and buttons found on old police uniforms.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452b456010dd66ee2681dc_8-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452b4d413dac720879a6ac_9-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66462b442e965218d0ac7cd0_10-Yamba-Boutique-min.gif)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452b577575efb2a1b122a6_11-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/664526eb20857e5175c030a5_3-Yamba-Boutique-Police-Door.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/664526f0a032c2dc5c626a7f_4-Yamba-Boutique-Flowers-In-Window.jpg)
Reeded glass panels provide privacy and flexible functionality
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66462b549449f7968ad47027_12-Yamba-Boutique-min.gif)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66462bdd0af7352e52c6a6ac_13-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452b703d528c6b96ca11cc_14-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452bb45164cecdb661bd87_15-Yamba-Boutique-min.jpg)
Subtle associations from roots up
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/6646474d1a8d000765a68231_5-Yamba-Boutique-Weed-Leaf-v2.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/6645275dae6933adb64c1d4c_6-Yamba-Boutique-Floor-Detail.jpg)
Oak wood floor patterning is inspired by the cannabis leaf.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452bc0c5204ab714aedd5b_16-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452bc76850d83dcc6f8959_17-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452b65e99a29ccacdde297_13-Yamba-Boutique-min.jpg)
From carriage repair to cultured cannabis sales
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/664528d0959994226242afbd_image%205.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/6645280991182d8116da2cb9_8-Yamba-Boutique-Door-Detail.jpg)
Taking inspiration from old carriage house doors, the entrance is stylized with Yamba logo cross bracing.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452bd3bd87d7ce70a76878_19-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452bd7b5dc04ace84bbe6c_20-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452bddd9ca90aef1bf9de0_21-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/664528f8b74e8158052056b1_9-Yamba-Boutique-Harness.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/6645281c16751a0f0aa51a60_10-Yamba-Boutique-Curtains.jpg)
Leather curtain straps inspired by horse bridles.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452be3aa58d8f97b29e8e8_22-Yamba-Boutique-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452bf216751a0f0aa88cba_23-Yamba-Boutique.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452bf7304ef1f951074e1b_24-Yamba-Boutique.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452c00c5204ab714af024b_25-Yamba-Boutique.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452c04c5204ab714af0410_26-Yamba-Boutique.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/66452c079e9550239e6515bc_27-Yamba-Boutique.jpg)