Zero Athens
International style at home in Boston.
Sector
Residential
Services
Brand Guidelines
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
The Story
The primary shape of the logo is a simplified abstraction of the building’s unique footprint, highlighting the modular stepping of it’s north facade.
Adaptable and ownable
Conceived with reference to the flexibility of the building’s configuration within a narrow triangular plot, the logo can be pulled apart and re-arranged to create new iterations for any given application.
Taking a collaborative approach
A professor once said that it’s your clients who make the work. This could not be more true with regard to our work with Transom in developing their Zero Athens brand.
Building off a strong foundation
Their vision for the overall building – notably its defining footprint & exterior facade – laid the groundwork for us to create a differentiated & notably contemporary identity.
A bold expression of craft and consideration
The overall impact of the visual identity is meant to strike a balance between form and function.
Choose your Own Adventure
Loving the unique architecture of Zero Athens...
