Zero Athens
International style at home in Boston.
Sector
Residential
Services
Brand Guidelines
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a6339d4a7160a10347eb_1-ZeroAthens-Branding-Header-min.jpg)
The Story
The primary shape of the logo is a simplified abstraction of the building’s unique footprint, highlighting the modular stepping of it’s north facade.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65edc4896a5710f2fdf16fb5_2-ZeroAthens-Branding-Logo-min.gif)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a646055f5c1622248645_3-ZeroAthens-Branding-Posters-min.jpg)
Adaptable and ownable
Conceived with reference to the flexibility of the building’s configuration within a narrow triangular plot, the logo can be pulled apart and re-arranged to create new iterations for any given application.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a64af23ce38fd86ce24d_4-ZeroAthens-Branding-Stationery-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a65114d45e7bc86d7a55_5-ZeroAthens-Branding-Wayfinding-min.jpg)
Taking a collaborative approach
A professor once said that it’s your clients who make the work. This could not be more true with regard to our work with Transom in developing their Zero Athens brand.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a5cad206d535680695b4_6-ZeroAthens-Branding-Exterior-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a65dfcbad74d514ef16c_7-ZeroAthens-Branding-BusinessCards-min.jpg)
Building off a strong foundation
Their vision for the overall building – notably its defining footprint & exterior facade – laid the groundwork for us to create a differentiated & notably contemporary identity.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a661eb6c3c7a81d133aa_8-ZeroAthens-Branding-Signage-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a669a66353b556922a58_9-ZeroAthens-Branding-Tote-min.jpg)
A bold expression of craft and consideration
The overall impact of the visual identity is meant to strike a balance between form and function.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a66ced9449cfdc98a319_10-ZeroAthens-Branding-Exterior-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a674f444aad91a8a9006_11-ZeroAthens-Branding-Instagram-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3a6766785dd05add2c7bf_12-ZeroAthens-Branding-Logo-min.jpg)
credits
No items found.
Choose your Own Adventure
Loving the unique architecture of Zero Athens...