Bremen 282
An apartment to rest, for those who love to wander.
Sector
Residential
Services
Brand Guidelines
Brand Strategy
Campaign Development
Messaging & Copy
Logo
The Story
Located in East Boston, the Bremen 282 brand celebrates the intersection of rough and refined, organic and geometric, and those who like to wander between the two.
The 139 unit apartment building, developed by Transom and designed by RODE, balances the unique angular architecture with soft, welcoming interiors - a balance that is echoed in the visual identity.
Sparking connection for those on both sides of the canvas
With integrated artist studios, workshops, and exhibitions, Bremen 282 reflects a sense of craft and support for local creatives.
Inspired by the signatures of great artists in history, the wordmark adds a touch creative flair to an otherwise modern, and clean brand.
Drawing outside the lines and venturing beyond borders
Situated near the airport and local transportation, we connect with those who appreciate to live (and work) unfettered.
The butterfly icon, created from the Bremen B, embodies the freedom of travel and the re- turn to home there- after.
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Choose your Own Adventure
Imagine you're the Bremen butterfly, drifting wherever the wind takes you. The wind takes you to...
