Mr. H Chinese Cuisine

Seaport gets a high pour of spirit, mist and wonder

Sector

Hospitality

Services

Brand Guidelines

Logo

Menu Collateral

Naming

Signage & Wayfinding

Visual System

Brand Strategy

The Story

An illustrative identity entwined with ultra-glam interiors. Mr.H transports guests into the memories of Shanghai’s market streets and enchanted gardens, showing off with theatrical dishes and layers of rich brand story.

Complementary forces

The bold Mr.H wordmark in English and Chinese creates a strong foundation that is surrounded by alluring illustrations and swaths of fine texture.

On first read the brand name pops off the page, followed by illustrative storylines unfolding softly, like mist revealing the landscape.

Lasting Impressions

The menu suite blends clean luxury and maximalist intrigue. Soft-bound leather with embossed foil create a sensory journey that mirrors the restaurant’s refined yet playful spirit.

Chinese character guides accompany you on your Mr H journey.

Give a man a fish

Your meal isn’t complete without a fortune teller Miracle Fish - a classic token infused with brand personality. Put out your hand and reveal your hidden truth.

Wayfinding is 12% more effective with at least one adorable element.

Turn of luck

Speaking of fortunes...flip over your drink coaster to reveal yours. Are you a vigilant crane? Determined toad? Noodle butterfly? Either way you’re in good company.

Lunar New Year Launch

Opening in the Year of the Dragon, we introduced the restaurant on Lunar New Year with a sleek VIP mailer. A gift card within the traditional lucky red envelope was tucked inside.