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Creating a local, boutique experience under the Hilton brand.

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Hilton Boston/Woburn branding

The revitalization of the Hilton Boston/Woburn was inspired by the history of the location. Woburn is filled with industrial character. Even prior to its official founding, the area was known as a leather & shoe-making town – a neighborhood
filled with tanners, cobblers, cordwainers, and couriers.

The identity is like a modern leather shoe – bound by heritage and carefully crafted to be timeless and relevant. By melding a warm, time-worn aesthetic with clean, contemporary lines and typography, the Hilton Boston/Woburn provides a welcoming atmosphere for the modern traveler.

This brand was realized across the stunning interiors by Jacqueline McGee and the team at Perkins + Will. Though still a Hilton branded property, the local brand narrative created  a boutique feel and consistency across all aspects of the experience. This provided a truly tailored experience for guests.

 

Services

Positioning
Mission
Logo Design
Identity System
Core Collateral
Marketing
Environmental

Segment

Built Environment:
Hospitality / Hotel

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Cannabis packaging design - Ascend Wellness
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Do not disturb tags
woburn artwork
train ticket promo
hotel room kin bed
old train ticket pattern
branded folders for hilton hotel
hilton boston woburn interior design

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