Hilton Boston/Woburn
Creating a local, boutique experience under the Hilton brand.
Sector
Hospitality
Services
Apparel & Uniforms
Art, Murals, Graphics
Brand Guidelines
Digital Collateral
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd353ed7375fa15689ad2_14-Hilton_Woburn-hotel-branding-interior-min.jpg)
The Story
The revitalization of the Hilton Boston/Woburn was inspired by the history of the location. Woburn is filled with industrial character. Even prior to its official founding, the area was known as a leather & shoe-making town – a neighborhood filled with tanners, cobblers, cordwainers, and couriers.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd36fc7e88af8dae28dd8_3-Hilton_Woburn-hotel-branding-folder-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd38036a19c5aa57f1d50_4-Hilton_Woburn-hotel-branding-shoes-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd388a2a98fe47bd7e42d_5-Hilton_Woburn-hotel-branding-interior-min.jpg)
Bound by heritage and carefully crafted.
By melding a warm, time-worn aesthetic with clean, contemporary lines & typography, the Hilton Boston/Woburn provides a welcoming atmosphere for the modern traveler.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd39ac524866e6ee4958c_6-Hilton_Woburn-hotel-branding-stationery-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd3a2c524866e6ee49c4c_7-Hilton_Woburn-hotel-branding-interior-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd3ab256cd5869225d2f4_8-Hilton_Woburn-hotel-branding-dnd_tag-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd3b45356dfea803d75c4_9-Hilton_Woburn-hotel-branding-picture-min.jpg)
a truly tailored experience
This brand was realized across the stunning interiors by Jacqueline McGee and the team at Perkins + Will. Though still a Hilton-branded property, the local brand narrative created a boutique feel & consistency across all aspects of the experience.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd3c15356dfea803d7af4_10-Hilton_Woburn-hotel-branding-ticket-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd3cec29b3d01e26e7cbf_11-Hilton_Woburn-hotel-branding-interior-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd3d4a9719c3750867a61_12-Hilton_Woburn-hotel-branding-pattern-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd3e105674b46c4faa4d5_13-Hilton_Woburn-hotel-branding-notepad-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65cfd3ef364439d6dd65e67c_2-Hilton_Woburn-hotel-branding-interior-min.jpg)
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