Tortuga Pool Bar
A transportive poolside escape within bustling downtown San Diego.
Sector
Hospitality
Services
Brand Strategy
Logo
Naming
Visual System
Brand Guidelines
The Story
With a unique namesake turtle as its emblem, Tortuga at Omni San Diego invites guests to bask in the warm sun and coastal breeze.
The bar’s design by Jeffrey Beers International features warm tones, earthy textures, and a relaxed atmosphere - inviting guests to be like the turtle... take things just a bit slower.
Simple Ingenuity
The design harmonizes the rough textures of the Baja coastline with soft tones of sand, sky, and palm trees. Inspired by ancient cave art, the visuals blend past and present, indoors and out.
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Choose your Own Adventure
Slow and steady wins the race. Where's your next pitstop?
