Studio Allston

From Tripadvisor’s worst to #8 hotel in Boston within a year.

Sector
Hospitality
Services

Art, Murals, Graphics

Brand Guidelines

Digital Collateral

Logo

Marketing Collateral

Merchandising

Naming

Signage & Wayfinding

Tagline

Visual System

Website

Core Collateral

Brand Strategy

The Story

Proportion worked with Spot on Ventures along with The Davis Companies to help turn a tired hotel at the bottom of the TripAdvisor rankings into a boutique, art-forward hospitality experience that embodies the creative spirit of Boston’s off-beat Allston neighborhood.

exploration & experimentation

We initially conceptualized three brand strategies each with different names and programmatic options – the structured gallery, the chaotic workshop, and the institute, a place for creative exploration and experimentation.

embracing the chaos of the Creative process

The institute direction was pushed forward with the name “Studio Allston Hotel” and tagline, “Stay Outside the Frame” which speaks to both the hotel’s proximity to Boston’s city center, and acts as the mission and overall charge for the project.