Matadora Spanish Restaurant
Tailored tapas stitched into the Hilton Boston/Woburn.
Sector
Hospitality
Services
Apparel & Uniforms
Art, Murals, Graphics
Brand Guidelines
Creative Direction
Digital Collateral
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Website
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3673d5c1b4921ad8ee0a5_1-Matadora-restaurant-branding-menu-min.jpg)
The Story
Located in the Hilton Boston/Woburn, Matadora is a contemporary tapas restaurant conceptually conceived of by COJE, the restaurant group behind Ruka and Lolita. With a centralized wood-fired grill and sleek open kitchen, the restaurant serves up a blended menu of traditional tapas and inspired entrées. Proportion worked with COJE to realize the brand through restaurant naming to menu design and mural creation.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39aad6f9263f780fec9c8_2-Matadora-restaurant-branding-interior-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39ab4af1947e073baedd8_3-Matadora-restaurant-branding-menu-details-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39ab8d829363df0b2179b_4-Matadora-restaurant-branding-interior-art-details-min.jpg)
An artfully evocative identity system.
The identity centers around the artistically-developed main figure of the female matador holding a charging bull at bay. This strong figure is complemented by a brushed M that alludes to the pre-charge scratching of hooves. The artistic elements are balanced with clean typography and refined layouts.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39ac143250fcb519aa4b6_5-Matadora-restaurant-branding-menu-system-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39ac9924b59f0fcdc46ff_6-Matadora-restaurant-branding-interior_graphics-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39acf479620018d6a7094_7-Matadora-restaurant-branding-mural_art-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39ad22bdd302edf7ad7de_7-Matadora-restaurant-branding-plate-min.jpg)
Taking inspiration from cross-continent, industrial heritage.
In a similar vein as the hotel branding, the restaurant identity is inspired by the rich history of Spanish leather craftsmanship. The stitching on the side of the menus provides a unique, tactile element that subtly carries that inspiration through the collateral.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39add50de8e7cdc7ca71c_8-Matadora-restaurant-branding-bull_illustration-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39ae45c92f2ae3db16608_9-Matadora-restaurant-branding-open_kitchen-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39ae711811aec676d32bf_10-Matadora-restaurant-branding-mural-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39af14fc773e7b36488e9_11-Matadora-restaurant-branding-menu-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d39b158545aa728ef87f6a_12-Matadora-restaurant-branding-exterior_mural-min.jpg)
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