Starting with Brand Strategy | Proportion Design

THE BLACK & WHITE WORKBOOK

Your guide to creative balance.

Branding is more than graphic design.

Stretch & Sketch your brand muscles to find the perfect
blend of left brain logic & right brain ideas.

“Capitalizing on the history of the Allston location, bold, attention-grabbing art reflects the area’s creativity while the underlying concept of an art institute – a nod to the prominence of area universities – pushes the idea of an “art-forward, boutique hospitality experience.”

Robin Brown
Owner, Spot On Ventures

“An aesthetic, tone, and voice with a sense of place combine to boldly represent the uplifting, long-lasting memories made at Mount Sunapee. All elements are fresh, relevant, and connected to future generations, with aspects that honor its legacy. For everyone who experiences the brand – the goose has taken flight.”

Megan Burch
Marketing Director, Mount Sunapee

HEY!
WHAT’S INSIDE THE BLACK & WHITE WORKBOOK?

thought provoking questions your stakeholders, partners, and employees aren’t asking you.

engaging exercises
that will stretch
your left & right brain muscles.

insights & ideas to
get you & your team thinking outside of the proverbial box.

plenty of room for
doodles and notes when you’re
'really' paying attention
in meetings.

MAKING CONNECTIONS WITH PROPORTION HEADS

As a boutique branding firm, all our projects are principal-led. Our careers have long been immersed in the conceptualization and creative design & development of products, services, and brands for organizations across a broad spectrum of commercial ventures. If you work with us, you’d be working with these fellas.

Making enjoyable work, Making work enjoyable.

Blake, Paul, & Jeff

“Heading into the 2018 Winter Olympics, Proportion strategically helped the Global Resorts team creatively align our brand pillars within the overall company growth goals. The creative structure resulted in a larger Global Resorts presence on the annual Burton Trail Map.”

Jeff Boliba
VP Global Resorts, Burton Snowboards

LET’S GET BUSY… WITH YOUR BRAND.

Brands are built with Proportion.

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