THE BLACK & WHITE WORKBOOK

Your guide to creative balance.

Branding is more than graphic design.

Stretch & Sketch your brand muscles to find the perfect
blend of left brain logic & right brain ideas.

“Capitalizing on the history of the Allston location, bold, attention-grabbing art reflects the area’s creativity while the underlying concept of an art institute – a nod to the prominence of area universities – pushes the idea of an “art-forward, boutique hospitality experience.”

Robin Brown
Owner, Spot On Ventures

“An aesthetic, tone, and voice with a sense of place combine to boldly represent the uplifting, long-lasting memories made at Mount Sunapee. All elements are fresh, relevant, and connected to future generations, with aspects that honor its legacy. For everyone who experiences the brand – the goose has taken flight.”

Megan Burch
Marketing Director, Mount Sunapee

HEY!
WHAT’S INSIDE THE BLACK & WHITE WORKBOOK?

thought provoking questions your stakeholders, partners, and employees aren’t asking you.

engaging exercises
that will stretch
your left & right brain muscles.

insights & ideas to
get you & your team thinking outside of the proverbial box.

plenty of room for
doodles and notes when you’re
'really' paying attention
in meetings.

MAKING CONNECTIONS WITH PROPORTION HEADS

As a boutique branding firm, all our projects are principal-led. Our careers have long been immersed in the conceptualization and creative design & development of products, services, and brands for organizations across a broad spectrum of commercial ventures. If you work with us, you’d be working with these fellas.

Making enjoyable work, Making work enjoyable.

Blake, Paul, & Jeff

“Heading into the 2018 Winter Olympics, Proportion strategically helped the Global Resorts team creatively align our brand pillars within the overall company growth goals. The creative structure resulted in a larger Global Resorts presence on the annual Burton Trail Map.”

Jeff Boliba
VP Global Resorts, Burton Snowboards

LET’S GET BUSY… WITH YOUR BRAND.

Brands are built with Proportion.

GET THE WORKBOOK

Fill out the form, and we'll send you a download link for the branding workbook.

What you do from there, is up to you!

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