MAKING & BREAKING THE GRID
In sequential order, on a linear trajectory, how does one navigate, or even delineate, a full project, calendar year, or a long-term partnership?
How many layers are involved? If this design is two dimensional, then what’s the 5th dimension? Is it true that the earth’s magnetic pole is unpredictably lurching away from the Canadian Arctic and moving toward Siberia? So many questions bubbled up as we began tackling the concepts and inspiration for the third edition of our poster series.
In true Proportion form, we broke the traditional grid through our approach and development of balance in creative design. As your eyes weave through the layout and design, you’re following our journey through the year. As time continues, we plan on breaking things down, to build up creative brand foundations.
With all of our questions, in the end, one answer is clear – make work enjoyable by making enjoyable work.