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An iconic brand to get mead into the hands of craft beer consumers.

Melovino Meadery Branding Logo

Melovino Meadery Branding, Label & Package Design

Founded by Meadmaker Sergio Moutela, Melovino has become one of the fastest growing meaderies in the country. The visually simple, yet utterly memorable icon is not only an M as well as a hexagon, it also depicts the bold form and structure of a honey bee’s head flying right for you. The engaging mark is coupled with a clean wordmark which all together sheds the old-world image of mead and makes it appealing to the modern craft beer drinking consumer.

Along with launching a new Melovino identity, we were tasked with creating some “badass” labels for a series of session meads to compete with craft beer and cider. The first two of the series were the Pretender, a hoppy mead pretending to be a beer, and Juniper Landing, made with juniper berries. For these, we created custom artwork – a bee mutated with hops and a falcon with a juniper affliction. The airy layout feels refreshing and lets the artwork pop and stand out on the store shelf.

Services

Brand Strategy
Positioning
Logo Design
Identity System
Core Collateral

Segment

Lifestyle & Consumer

Melovino Mead Branding-kegs
Melovino Mead juniper_landing label design
Melovino Mead Branding-businesscard
Melovino Mead keg collar
Melovino Mead Branding-glassware
Melovino Van graphics design
Melovino bottle design
Melovino Mead juniper_landing label design
Melovino Mead pretender ipa label design
Melovino Mead Brand pretender packaging design

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